Sike Social’s Got a NEW Look!

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Samantha, here.

It’s been about a year since I started Sike Social from my new home in beautiful Denver, Colorado. I had an idea of what I wanted my company to BE, but I had no idea where it would actually GO.

Since the first day I got the LLC, I’ve worked hard to make sure I was providing the very best services to my wonderful list of clients across the country. I’m happy to say that the biz is still growing, as I add more and more interesting brands to the list. To be honest, I can’t tell you how honored and excited I am to have so many wonderful companies who believe in my work.

Today, I’m happy to announce that we’ve completed a creative revamp of our website as well. Although there’s a lot of similar content, it’s got a whole new look that we hope people (and our clients) will enjoy. Check it out here: http://www.sikesocial.com

This journey has been a long one, but I’m proud of what I’ve accomplished so far and truly look forward to what’s to come in the future months.

All the best,

Samantha Chin, CEO & Founder of Sike Social

3 Tips to Improve Content Marketing & Search Engine Rankings (B2B)

When it comes to B2B (business to business) companies, here are a few tip to improve how you market content & more successfully turn up higher in search.

1. Create a corporate blog. A blog will not only add a personal touch to your company’s website, but it’ll be a great source of content that will ultimately help search rankings. Because blogs are indexed more frequently by search engines, especially when websites change, meaning that you’ll have a higher chance of showing up in a search, especially when new content is being added to the blog on a regular basis.

2. Make your content longer & higher quality. Some researchers have found that content longer than 1500 words will get more engagement on social media sites, including articles and blog posts. Content between 2000-2500 words often rank on the first page of a Google search. Although length can prove successful, make sure your content is of a higher quality and not spammy or worthless to your readers.

3. Long-tail keywords make it easy to rank higher. Why? People are used to searching, which has added to an increase of long-tail searches by 70% in the last decade. Having said this, people are also used to typing in longer phrases or complete statements when searching.

When it comes to your B2B website, make sure the content includes long-tail keywords to make sure that your site will rank higher when someone searches for that particular phrase. Thanks to content marketing, including more long-tail keywords will be easier and feel more organic when writing blog posts, including case studies and more!

— Samantha

Content Marketing, SEO

Small Business Growth Through Digital Media

Social Media & Small Busines

In today’s world, small businesses must accept and embrace digital media.  Having said this, there are often limiting factors (from financial to a lack of knowledge) that can impact companies from figuring out how to successfully integrate a social strategy with an already existing more-traditional marketing strategy.

Reports from the National Small Business Association’s 2013 Technology Survey state that one in 10 small companies do not have a website and about 30% of them don’t use social media.

Thankfully, there are many options for small business to engage with their customers, partners, etc. through digital media. Whether it includes Facebook posts, tweets or videos, the options are endless — and quite easy to execute if the right strategy is developed beforehand.

Small Business and Social Media

For those who don’t believe in the benefits of social media or don’t believe that they have enough time to entertain such ideas, they’re missing out on wonderful marketing opportunities. If used correctly, small businesses can not only grow their own communities and overall brand awareness, but their sales as well

According to PQ Media, “digital media usage among U.S. consumers is estimated at nearly 15 hours per week. By 2017, it’s expected to hit 19.30 hours per week” (USA Today article). By these numbers alone, it’s clear that to be top of mind for the consumer, one must be active within social media. This doesn’t mean you have to bump an important project off the books, but instead think of it as a benefit to the company (rather than a burden). By taking a little time each day to be active (monitor what people are saying about you, post interesting updates, form relationships with the audience, etc.) you can create brand loyalists that can take your company to the next level.

It will take time, but it will be worth it. Here are a few ways to get started!

  • Find out what others are saying about you. Google or Bing your company and be 100% aware of what you find as a result. Turns out, your customers (both current and future) are doing the same thing and it’s critical to know what people are finding.
  • Market your social presence everywhere. Add social information (like Facebook and Twitter links) on business cards, your website and within emails so as many eyes as possible see your digital efforts and can later connect with the brand online.
  • Insert your company into the conversation. Don’t post company-centric information only. Instead, find out what your fans are talking about and post/tweet with something that relates! For instance, if you’re own a exercise company, try posting lifestyle-themed content like healthy recipes or exciting workout tips to keep your audience engaged and wanting more.
  • Be successful on mobile. Over half of the adult population owns a smartphone, while slightly less own a tablet as well. Because of this, your company website, social presence, etc. must show up clearly and work properly for those who are not on a desktop computer.

Tell us: What is your small business doing to enter the digital world?

— Samantha