If you’re sick of your Facebook posts getting buried in user Newsfeeds, then check out the two latest changes to the platform that will help you shine amidst Facebook’s ever-changing algorithms. They will help you increase organic reach and make sure your posts are visible by more people.
Links in Posts:
There are three ways to post a link into a Facebook status update. First, one can simply copy and paste the link and Facebook will immediately and automatically create a link preview (with a headline, copy preview and an image from the site). When this happens, one can either keep the link in the update or delete it (without deleting the actual link preview).
Next, a user can post the link only. This follows the same steps as before, however this time you can ‘x’ out of the preview so that only the link URL is shown in your update.
The last way to post a link is to paste the URL in the caption, and then upload a photo separately, so it will show up in your page’s photo album.
Facebook has been running tests to determine which of these three ways to share a link is favored by users. Once they discovered which type of link format their users click on most, Facebook decided to give that one better reach.
The Best Facebook Link Format to Use?
Facebook is constantly running tests to see which type of content users like the best. Once determined, Facebook gives that option better reach. The best Facebook link format to use is the first one: use text and links with a preview to get the most visibility — the default format when you put a link into a status. Note that you can upload your own photo (instead of the automatic selection pulled automatically), to make your post even more visually appealing.
Remember: When sharing a link in a status update, use a link preview. If sharing a photo, don’t include a link in the caption.