As of Wednesday, Facebook launched a new opt-in audio recognition feature to their platform that can identify songs and TV shows that you’re listening to or watching, then help push the content into a post to share with friends.
Although this new app is technically part of Facebook’s recent “Feelings” feature (see photo below) and makes it easier to share what one is listening to or watching, it also allows Facebook to collect data from its fans at an even faster rate. For example, if the tool is turned on but the user decides not the share the post, Facebook still keeps the data. As there have been 5 billion “Feelings” posts in the last year, this new addition will only help the growing platform obtain more and more information about its users.
Sound scary? It should to a certain extent. Although Facebook has noted that no actual audio will be recorded, nor will your information be shared to company servers or be monetized, it is a creative way to allow fans to share more — and not just with their close friends. As a tip, always be aware of how much information you’re providing others.
This will be a slower roll-out for all users, but keep an eye out for the new tool coming soon!