5 Ways to Make Successful Social Content

Create Successful Social ContentLet us break it down for you: Here are 5 ways to make successful content on social media. Although we could come up with a handful more, we think these will help your company get on track — fast.

1. Create reasonable social goals. Goals are important for any marketing strategy to be able to measure success — and discover areas for improvement. Coming up with goals that are attainable is a totally different story, so make sure yours are possible to reach!

We suggest coming up with goals (regarding analytical data) for each piece of content created. Start with X number of Likes on Facebook, increase number of RTs on Twitter by X amount, have X number of people share your piece of content per day/week, increase engagement on social platforms by X amount over the next month, etc.

2. Get to know your audience. Fully knowing who you’re talking to is key to creating the best content to promote your brand. Start by completing research on your target audience and determining what they find interesting and sharable.

As we’ve mentioned in previous posts, enter the conversation that your fan base is already having. Track hashtags, search keywords and truly practice “social listening.” With this data, you can more appropriately create content that will inherently fall into place with what your audience is currently interested in. Therefore, your brand will be pushing creative that feels natural and approachable.

3. Make valuable content. After you determine what makes your audience passionate, come up with content that is useful and/or taps into people’s emotions. By providing content that adds to a fans life, such as helpful tip or funny joke, your fan will not only share it, but they will most likely come back for more. Don’t forget to switch it up! Try images, videos, true or false questions, fill in the blank, etc. to keep your audience engaged.

Manage a restaurant? Try sharing an easy, delicious recipe that your fans will want to try. Run a cleaning business? Try giving your fans a useful, unique tip for picking up around the house. Own a baby clothing company? Tap into the funny moments when raising a child to evoke emotions that most parents may feel.

4. Be consistent. You’ll hear us talking about consistency a lot. Why? Because creating consistent content better defines who you are as a brand within the social space and keeps your fans loyal and interested (versus disloyal and confused).

If you use Instagram to create your imagery, make sure that you stick with similar filters for each post or tweet. Do you speak to your fans with a specific tone of voice? Make sure that you define it completely and continue to use it across all platforms.

5. Keep your content easy to share. We all want our content to go “viral,” but the first step is making sure that content is easily sharable. Make sure social buttons are visible on your website, blog, etc. — especially above the page break on a website. If posting or tweeting, your copy should be short and concise so people are more inclined to share on their wall or with a friend.

Lastly, remember to brand your images. When your logo is on your creative, your brand will be shared when your content is shared. Note: keep your logo/branding small, so people are more inclined to share the piece of content and don’t feel as if they’re simply promoting your brand.

Got more tips? Share them with us below!

— Samantha


Twitter Pulls Away From Rivals in Social Curating


We are all aware of the major social media platforms out there, from Facebook to Twitter, a successful brand must utilize them all. Each platform has its place in a successful marketing campaign, but new research shows that businesses are favoring one platform over the other, Twitter. According to social software startup, Livefyre, 93% of business are curating real-time, social activity from Twitter, while only 89% are using Facebook. Continuing down the social media ladder, 50% of business reported generating content from YouTube, and 41% are using Instagram. 

Why are these numbers so important? One of the biggest challenges for brands today is creating great content. A company can post content over all the social platforms 24/7, but if that content is not relevant to their target market, it is just a big waste of time and resources. Utilizing platforms, like Twitter, allows a brand to see what people are already saying about them organically. Once these trends are identified, a successful brand can leverage them to market themselves in a very authentic and poignant way.

Data from Livefyre’s research shows that:

  • 82% of businesses have increased user engagement from curating social activity.
  • 88% of the businesses leveraging real-time social applications, have increased user engagement.
  • 41% reported an increase in site traffic as a direct result of making their websites more social friendly.

We all know how critical it is for a business to monitor social media in order get a true feel for the public sentiment on their brand. What may not be so obvious, is how important social curating is to content creation. It is so important for a successful online presence to have relevant, engaging, and consistent content going out to its target market. What better way to create this content than leverage what is already out there, supplied by the customers themselves.

-Mike & Samantha