Where Sports Fans Engage on Social Media

Sports fans

Big sports fan? Ever talk about the game on FB or Twitter? You’re certainly not alone.

Catalyst’s annual fan engagement study studies sports fans to better determine where they play on social media — and where marketers can better reach them! In Catalyst’s recent study, the team surveyed 2,100 sports fans (16 and 64 years old) who follow the NFL, NBA, MLB,┬ácollege football, college basketball and soccer.

A few top points are highlighted below, but check out the full infographic below

  • Surprisingly, only 57% of fans surveyed “liked” a brand/sport team page to show their support — versus 61% who “liked” a page for a coupon or discount.
  • Although more fans are on Facebook in general, Twitter is the most popular platform on a game day.
  • Post game, Instagram rises in popularity, when fans are most likely sharing images from the game or viewing party.

Catalyst Sport Infographic


— Samantha