Brand New Look for Facebook Brand Pages

New Facebook PagesIf you haven’t noticed already, Facebook has started to implement a brand new look for brand Pages (on desktops) that allow users to more easily access information — and help administrators behind each page find the tools and analytics that they need the most.

First, Facebook has updated the overall Page timeline. Now, you’ll see a column on the right side of the timeline that shows all of the brand’s posts. On the left, you’ll find a new column housing all of company’s important info, such as hours of business, phone number, location and website.

If you’re an admin, you’ll love how easy it is to view information about current ad campaigns, unread messages and notifications. There are new options at the top of the page that will make it simpler to view current and past activity, insights and settings. Additionally, there is a new Pages to Watch feature, which permits admins to create a list of Pages similar to the brand at hand to compare performance and engagement rates.

New Facebook Pages to Watch

For more about the updates made to Pages, check out the link here.

— Samantha

Facebook to Kill Sponsored Posts in April

Sponsored Stories on FacebookMore news on the Facebook front: Sponsored Stories will no longer exist after April 9th, 2014.

If you’re unfamiliar with sponsored stories, they’re the posts that show up on a Newsfeed when one of your friends engages with a sponsored Page, event or application. For instance, when a fellow Facebook friend likes the RedBull Facebook page, and RedBull decides to promote that interaction, you’ll see it as a Sponsored Story on your own Newsfeed.

Although brands will be able to purchase Sponsored Stories until April 9th, such stories will transfer to other types of ads (like a Page Like ad) after the set date. In the future, all ads will include ‘social context’ where friends are mentioned in the content in order to get you to click it. A Facebook spokesperson told Mashable why the new addition of ‘social context’ to all Facebook ads is pointing the platform in a direction of phasing out Sponsored Stories:

“As announced in June of last year, we’re bringing the best of sponsored stories – social context – to all ads. Since this update makes sponsored stories redundant, we will no longer offer them as a standalone ad unit for marketers. Social context will continue to appear with all ads where eligible. Our social advertising honors the audience that people choose, so nobody will see information in social context for an ad that they couldn’t already see.”

Overall, we’re interested to see how brands will create ads in the next few months, based off of these changes. We wonder whether or not adding social context to every ad will change how fans view promoted content — and how they ultimately interact with brands.

— Samantha