When it comes to B2B (business to business) companies, here are a few tip to improve how you market content & more successfully turn up higher in search.
1. Create a corporate blog. A blog will not only add a personal touch to your company’s website, but it’ll be a great source of content that will ultimately help search rankings. Because blogs are indexed more frequently by search engines, especially when websites change, meaning that you’ll have a higher chance of showing up in a search, especially when new content is being added to the blog on a regular basis.
2. Make your content longer & higher quality. Some researchers have found that content longer than 1500 words will get more engagement on social media sites, including articles and blog posts. Content between 2000-2500 words often rank on the first page of a Google search. Although length can prove successful, make sure your content is of a higher quality and not spammy or worthless to your readers.
3. Long-tail keywords make it easy to rank higher. Why? People are used to searching, which has added to an increase of long-tail searches by 70% in the last decade. Having said this, people are also used to typing in longer phrases or complete statements when searching.
When it comes to your B2B website, make sure the content includes long-tail keywords to make sure that your site will rank higher when someone searches for that particular phrase. Thanks to content marketing, including more long-tail keywords will be easier and feel more organic when writing blog posts, including case studies and more!