Best Practices for Facebook Link Posts

If you’re sick of your Facebook posts getting buried in user Newsfeeds, then check out the two latest changes to the platform that will help you shine amidst Facebook’s ever-changing algorithms. They will help you increase organic reach and make sure your posts are visible by more people.

Links in Posts:

There are three ways to post a link into a Facebook status update. First, one can simply copy and paste the link and Facebook will immediately and automatically create a link preview (with a headline, copy preview and an image from the site). When this happens, one can either keep the link in the update or delete it (without deleting the actual link preview).

Next, a user can post the link only. This follows the same steps as before, however this time you can ‘x’ out of the preview so that only the link URL is shown in your update.

The last way to post a link is to paste the URL in the caption, and then upload a photo separately, so it will show up in your page’s photo album.

Facebook has been running tests to determine which of these three ways to share a link is favored by users. Once they discovered which type of link format their users click on most, Facebook decided to give that one better reach.

The Best Facebook Link Format to Use?

Facebook is constantly running tests to see which type of content users like the best. Once determined, Facebook gives that option better reach. The best Facebook link format to use is the first one: use text and links with a preview to get the most visibility — the default format when you put a link into a status. Note that you can upload your own photo (instead of the automatic selection pulled automatically), to make your post even more visually appealing.

Remember: When sharing a link in a status update, use a link preview. If sharing a photo, don’t include a link in the caption.

Successful Link Sharing on Facebook

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Facebook Launches New Advertising Platform

Facebook, Atlas

A few weeks ago, Facebook rolled out a new (and very interesting) advertising platform from Microsoft, called Atlas. The social platform has been the #2 digital advertiser in the world, thanks to the large amount of information that it has on its 1.3 billion users, which it sells to individually targeted ads. Today, Atlas will be taking similarly targeted ads across the internet, which will more seamlessly connect online and offline.

Atlas will effectively give marketers more information on its users to point them to varying websites, apps and more. For instance, if RedBull wanted to target men between the ages of 18-24, it could use Atlas to identify such users and specifically show them ads for the energy drink across a multitude of sites, apps, etc.

If this multi-platform digital marketing works, it will create an additional method of marketing to users. One that will directly compete with the likes of Google, Apple, Yahoo, etc.

Having said that, this highly detailed targeting from Facebook brings up many worries relating to online privacy. Facebook specifically states that it never discloses info on its users, but the shear amount of details that the platform has on its users (both stated and voluntarily disclosed info) is highly coveted by all marketers.

Even scarier? When a user logs into Facebook on their phone, the company is able to see what other apps he or she is using and would then be able to show possible ads within those apps. “Nobody else besides Facebook has the depth of data about individuals,” said Debra Aho Williamson, a principal analyst at the research firm eMarketer. “That’s where the power of this ad platform is going to come from.”

Atlas will be interesting to watch develop, especially in the upcoming months as marketers determine how it could best benefit their clients. For now, it’s invite only and has been rolled out to a few of their key partners like Omnicom Media Group, SalesForce and SHIFT. Because of Facebook ‘playing favorites’, some marketers fear that they’ll be left out of the process and ultimate success of the new ad platform.

— Samantha

Introducing Instagram Hyperlapse

Instagram Hyperlapse

On Tuesday, the ever popular Instagram platform rolled out an incredible new app called Hyperlapse.

Essentially, the new app speeds up and stabilizes long videos into shorter, time-lapsed shorts. Available for iPhone users in the Apple Store, this app is very easy to use — just shoot a video within the platform and the app will do the rest! The new time-lapsed videos are automatically saved to your camera roll (if you choose) and are able to be shared across varying social platforms.

Here are a few examples:

#hyperlapse buenos aires.

A post shared by Emiliano Elias (@eliase) on

Creating with #hyperlapse is going to be a lot of fun. Well played @instagram #ants

A post shared by Jake Hiller (@jmayerhiller) on

Tell us: Have you tried the Hyperlapse yet?

— Samantha

Sike Social’s Got a NEW Look!

Screen Shot 2014-08-25 at 10.26.39 AM

Samantha, here.

It’s been about a year since I started Sike Social from my new home in beautiful Denver, Colorado. I had an idea of what I wanted my company to BE, but I had no idea where it would actually GO.

Since the first day I got the LLC, I’ve worked hard to make sure I was providing the very best services to my wonderful list of clients across the country. I’m happy to say that the biz is still growing, as I add more and more interesting brands to the list. To be honest, I can’t tell you how honored and excited I am to have so many wonderful companies who believe in my work.

Today, I’m happy to announce that we’ve completed a creative revamp of our website as well. Although there’s a lot of similar content, it’s got a whole new look that we hope people (and our clients) will enjoy. Check it out here: http://www.sikesocial.com

This journey has been a long one, but I’m proud of what I’ve accomplished so far and truly look forward to what’s to come in the future months.

All the best,

Samantha Chin, CEO & Founder of Sike Social

3 Ways to Build a Brand Personality

It’s been said again and again: A successful business must differ itself from its competitors on social media. Determine who your audience is and speak to them accordingly. Be present on social media so your customers can find you.

BUT, a company needs much more than just a presence on social platforms. A successful company will have a brand personality that draws a customer in and keeps them engaged to retain them as a loyal fan of the brand.

Here are 3 ways to build a brand personality online:

1. Know who you are. 

You, above everyone else, needs to know what your brand represents. Take a day and discuss the following: What is our unique selling proposition? What specific demographic are we targeting? Where is our demographic on social media? What content would our demographic want to engage with?

By getting to know your brand BEFORE setting up a social presence, you’ll be on the right track to creating a personality that will resonate with your fan base on a deeper level. This foundation is key to any company hoping to infiltrate and stand out among the millions of other messaging on social media. Plus, it’ll give your fans a connection to your company that they’ll remember.

2. Have a strategy.

Once you’ve established who you are a brand, it’ll make strategizing that much easier. At this point, take time to document a solid digital marketing plan. Then, think about how you can incorporate a successful content marketing, social media and paid support strategy.

Remember that these documents are not final. They should always be evolving as your company, brand and product evolve. Having said this, each strategy should be thoroughly thought through and executed as accordingly to who you are as a brand.

3. Hire the right team.

Don’t wing social media, especially with a brand new personality. Trust us, it won’t end well. If this is not your strong suit, trust someone with experience to handle all digital marketing so that you can focus on other things.

Who can you hire? A social media director, a digital strategist or a community/brand manager will do the trick. There are so many names for people who do the same type of work that it’s dizzying. No matter who you go with, make sure that they’re comfortable on social networks, can create quality content to help your brand stand out and know how to read metrics to understand what’s working and what’s not.


No matter if you’re a newbie or highly experienced within the space, building a brand personality is key to running a successful company online. With knowledge of who you are as a brand, an overall digital strategy and the best team to help execute your ideas, you’ll be well on your way.

Tell us: Does your business have a brand personality? If so, what is it?

– Samantha

5 Ways to Kill It on Google+

Over the past few years, new information and analytics have determined that creating a presence on Google+ is a smart move for any business wanting to grow and engage with fans online. Whether you already play in this space or not, here are the top 5 ways to be successful on Google+:

1. Try embedding Google+ posts directly onto a site. 

Everyone is familiar with embedding a tweet or Facebook post onto a website, so it shouldn’t come as a surprise that you can also link your content from Google+. Although it’s a tad more difficult to do than other social platforms, click the arrow button in the right hand corner of a post and click “Embed post” from the drop down. The code comes in two parts — one that is added within a HTML template, the other that can be used anywhere!

How to Embed a Google+ Post

2. Use a catchy headliner.

What’s great about Google+ posts, is that each one is similar to a blog post. There is ample room to write copy, editing options to make your content count — and the ability to add a captivating headline. Because the headline is pulled into the title tag of the Google+ post and because this is what shows up in Google search results, having a good headline is very important for SEO purposes.

3. Know what and when to post.

Thanks to a lot of great research by the folks at Quick Sprout, there are five types of content that are inherently preferred by Google+ users including, questions, quotes, video, animated GIFs and of course, images. Animated GIFs often garner the most +1s, while questions get the most comments from users.

Top 5 Pieces of Content on Google+

4. Use Google+ hashtags in every post.

Thankfully, Google+ makes it super simple to add hashtags to your posts — and even goes so far as to recommend which ones to use. Put 2-5 appropriate hashtags directly in the copy or include it at the end of a post. Either way, keep an eye out for trending hashtags in order for your business to stay relevant and to create more engagement with conversations that are already taking place online.

How to use hashtags within Google+5. Know how to use Google+ circles effectively.

Google+ circles gives businesses the chance to interact with a targeted group of users or on a larger scale, community groups. Because circles are manually created, your business is can market to a list of top followers or to an entire group, depending on your strategy. Continue to build relationships with your circles to increase engagement and better determine what content is sticking and what is not.

Google+ Circles

Is your biz on Google+? If so, what do you do on the platform to be successful?

— Samantha

 

Instagram Adds New Editing Tools

Instagram Editing Tools

If you’re like the rest of the human population, you’re probably on Instagram everyday 🙂 Well, good news for the platform’s users: new photo editing tools.

Earlier this week, the popular image sharing social platform rolled out a new set of tools to help edit photos even more, including the ability to change an image’s contrast, warmth, saturation and more. With many IG users already turning to additional apps to help edit pics, it only makes sense for the platform to provide its users with tools they really want and need.

Instagram stated, “You take a photo to capture a moment, but often what you see in the photograph doesn’t feel the same as what you remember. From brightening up a photo of your dinner party to better capturing the warmth of a sunset portrait, these new creative tools help you bring out and share the beauty of the moment as you remember it—right inside the same simple Instagram you already know.”

Although it may not seem like a drastic change in the application, for many this means cutting out the middle man — or other editing apps like the popular VSCO Cam. Similar to how IG added video capabilities after Vine was launched through Twitter, this new addition will make many folks happy and consequently, continuous use of the platform.

Have you tried the new IG photo editing tools yet?

— Samantha

Facebook Knows What You’re Watching & Hearing

Facebook Feelings App

As of Wednesday, Facebook launched a new opt-in audio recognition feature to their platform that can identify songs and TV shows that you’re listening to or watching, then help push the content into a post to share with friends.

Although this new app is technically part of Facebook’s recent “Feelings” feature (see photo below) and makes it easier to share what one is listening to or watching, it also allows Facebook to collect data from its fans at an even faster rate. For example, if the tool is turned on but the user decides not the share the post, Facebook still keeps the data. As there have been 5 billion “Feelings” posts in the last year, this new addition will only help the growing platform obtain more and more information about its users.

Facebook Feelings App

Sound scary? It should to a certain extent. Although Facebook has noted that no actual audio will be recorded, nor will your information be shared to company servers or be monetized, it is a creative way to allow fans to share more — and not just with their close friends. As a tip, always be aware of how much information you’re providing others.

This will be a slower roll-out for all users, but keep an eye out for the new tool coming soon!

— Samantha

3 Quick Tips to Be Successful on Tumblr

1. Be Authentic. Although this is nothing new, it is a good reminder for brands who try to push to many brand-centric messages to their fans. Instead, try to be real with people!

2. Test and Learn. Another important piece of all social and digital marketing, but one that is not implemented as much as it should be. Don’t fall in love with one idea — or get upset when something doesn’t work out as planned. Be flexible, learn & move forward.

3. Focus on Images. Although having great copy is always a must, making sure your images are just as amazing is important as well. Make your creative interesting, unique and eye-catching to get people to truly engage with you brand.

–Samantha

Brand New Look for Facebook Brand Pages

New Facebook PagesIf you haven’t noticed already, Facebook has started to implement a brand new look for brand Pages (on desktops) that allow users to more easily access information — and help administrators behind each page find the tools and analytics that they need the most.

First, Facebook has updated the overall Page timeline. Now, you’ll see a column on the right side of the timeline that shows all of the brand’s posts. On the left, you’ll find a new column housing all of company’s important info, such as hours of business, phone number, location and website.

If you’re an admin, you’ll love how easy it is to view information about current ad campaigns, unread messages and notifications. There are new options at the top of the page that will make it simpler to view current and past activity, insights and settings. Additionally, there is a new Pages to Watch feature, which permits admins to create a list of Pages similar to the brand at hand to compare performance and engagement rates.

New Facebook Pages to Watch

For more about the updates made to Pages, check out the link here.

— Samantha