3 Ways to Build a Brand Personality

It’s been said again and again: A successful business must differ itself from its competitors on social media. Determine who your audience is and speak to them accordingly. Be present on social media so your customers can find you.

BUT, a company needs much more than just a presence on social platforms. A successful company will have a brand personality that draws a customer in and keeps them engaged to retain them as a loyal fan of the brand.

Here are 3 ways to build a brand personality online:

1. Know who you are. 

You, above everyone else, needs to know what your brand represents. Take a day and discuss the following: What is our unique selling proposition? What specific demographic are we targeting? Where is our demographic on social media? What content would our demographic want to engage with?

By getting to know your brand BEFORE setting up a social presence, you’ll be on the right track to creating a personality that will resonate with your fan base on a deeper level. This foundation is key to any company hoping to infiltrate and stand out among the millions of other messaging on social media. Plus, it’ll give your fans a connection to your company that they’ll remember.

2. Have a strategy.

Once you’ve established who you are a brand, it’ll make strategizing that much easier. At this point, take time to document a solid digital marketing plan. Then, think about how you can incorporate a successful content marketing, social media and paid support strategy.

Remember that these documents are not final. They should always be evolving as your company, brand and product evolve. Having said this, each strategy should be thoroughly thought through and executed as accordingly to who you are as a brand.

3. Hire the right team.

Don’t wing social media, especially with a brand new personality. Trust us, it won’t end well. If this is not your strong suit, trust someone with experience to handle all digital marketing so that you can focus on other things.

Who can you hire? A social media director, a digital strategist or a community/brand manager will do the trick. There are so many names for people who do the same type of work that it’s dizzying. No matter who you go with, make sure that they’re comfortable on social networks, can create quality content to help your brand stand out and know how to read metrics to understand what’s working and what’s not.


No matter if you’re a newbie or highly experienced within the space, building a brand personality is key to running a successful company online. With knowledge of who you are as a brand, an overall digital strategy and the best team to help execute your ideas, you’ll be well on your way.

Tell us: Does your business have a brand personality? If so, what is it?

– Samantha

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5 Ways to Kill It on Google+

Over the past few years, new information and analytics have determined that creating a presence on Google+ is a smart move for any business wanting to grow and engage with fans online. Whether you already play in this space or not, here are the top 5 ways to be successful on Google+:

1. Try embedding Google+ posts directly onto a site. 

Everyone is familiar with embedding a tweet or Facebook post onto a website, so it shouldn’t come as a surprise that you can also link your content from Google+. Although it’s a tad more difficult to do than other social platforms, click the arrow button in the right hand corner of a post and click “Embed post” from the drop down. The code comes in two parts — one that is added within a HTML template, the other that can be used anywhere!

How to Embed a Google+ Post

2. Use a catchy headliner.

What’s great about Google+ posts, is that each one is similar to a blog post. There is ample room to write copy, editing options to make your content count — and the ability to add a captivating headline. Because the headline is pulled into the title tag of the Google+ post and because this is what shows up in Google search results, having a good headline is very important for SEO purposes.

3. Know what and when to post.

Thanks to a lot of great research by the folks at Quick Sprout, there are five types of content that are inherently preferred by Google+ users including, questions, quotes, video, animated GIFs and of course, images. Animated GIFs often garner the most +1s, while questions get the most comments from users.

Top 5 Pieces of Content on Google+

4. Use Google+ hashtags in every post.

Thankfully, Google+ makes it super simple to add hashtags to your posts — and even goes so far as to recommend which ones to use. Put 2-5 appropriate hashtags directly in the copy or include it at the end of a post. Either way, keep an eye out for trending hashtags in order for your business to stay relevant and to create more engagement with conversations that are already taking place online.

How to use hashtags within Google+5. Know how to use Google+ circles effectively.

Google+ circles gives businesses the chance to interact with a targeted group of users or on a larger scale, community groups. Because circles are manually created, your business is can market to a list of top followers or to an entire group, depending on your strategy. Continue to build relationships with your circles to increase engagement and better determine what content is sticking and what is not.

Google+ Circles

Is your biz on Google+? If so, what do you do on the platform to be successful?

— Samantha

 

Instagram Adds New Editing Tools

Instagram Editing Tools

If you’re like the rest of the human population, you’re probably on Instagram everyday 🙂 Well, good news for the platform’s users: new photo editing tools.

Earlier this week, the popular image sharing social platform rolled out a new set of tools to help edit photos even more, including the ability to change an image’s contrast, warmth, saturation and more. With many IG users already turning to additional apps to help edit pics, it only makes sense for the platform to provide its users with tools they really want and need.

Instagram stated, “You take a photo to capture a moment, but often what you see in the photograph doesn’t feel the same as what you remember. From brightening up a photo of your dinner party to better capturing the warmth of a sunset portrait, these new creative tools help you bring out and share the beauty of the moment as you remember it—right inside the same simple Instagram you already know.”

Although it may not seem like a drastic change in the application, for many this means cutting out the middle man — or other editing apps like the popular VSCO Cam. Similar to how IG added video capabilities after Vine was launched through Twitter, this new addition will make many folks happy and consequently, continuous use of the platform.

Have you tried the new IG photo editing tools yet?

— Samantha

3 Quick Tips to Be Successful on Tumblr

1. Be Authentic. Although this is nothing new, it is a good reminder for brands who try to push to many brand-centric messages to their fans. Instead, try to be real with people!

2. Test and Learn. Another important piece of all social and digital marketing, but one that is not implemented as much as it should be. Don’t fall in love with one idea — or get upset when something doesn’t work out as planned. Be flexible, learn & move forward.

3. Focus on Images. Although having great copy is always a must, making sure your images are just as amazing is important as well. Make your creative interesting, unique and eye-catching to get people to truly engage with you brand.

–Samantha

3 Tips to Improve Content Marketing & Search Engine Rankings (B2B)

When it comes to B2B (business to business) companies, here are a few tip to improve how you market content & more successfully turn up higher in search.

1. Create a corporate blog. A blog will not only add a personal touch to your company’s website, but it’ll be a great source of content that will ultimately help search rankings. Because blogs are indexed more frequently by search engines, especially when websites change, meaning that you’ll have a higher chance of showing up in a search, especially when new content is being added to the blog on a regular basis.

2. Make your content longer & higher quality. Some researchers have found that content longer than 1500 words will get more engagement on social media sites, including articles and blog posts. Content between 2000-2500 words often rank on the first page of a Google search. Although length can prove successful, make sure your content is of a higher quality and not spammy or worthless to your readers.

3. Long-tail keywords make it easy to rank higher. Why? People are used to searching, which has added to an increase of long-tail searches by 70% in the last decade. Having said this, people are also used to typing in longer phrases or complete statements when searching.

When it comes to your B2B website, make sure the content includes long-tail keywords to make sure that your site will rank higher when someone searches for that particular phrase. Thanks to content marketing, including more long-tail keywords will be easier and feel more organic when writing blog posts, including case studies and more!

— Samantha

Content Marketing, SEO