1. Be Authentic. Although this is nothing new, it is a good reminder for brands who try to push to many brand-centric messages to their fans. Instead, try to be real with people!
2. Test and Learn. Another important piece of all social and digital marketing, but one that is not implemented as much as it should be. Don’t fall in love with one idea — or get upset when something doesn’t work out as planned. Be flexible, learn & move forward.
3. Focus on Images. Although having great copy is always a must, making sure your images are just as amazing is important as well. Make your creative interesting, unique and eye-catching to get people to truly engage with you brand.