SEO (search engine optimization). Many of us have heard about it, but are you actually changing your social media content to make sure your brand makes the most out of SEO? As a quick refresher, SEO typically speaks to link-building. The higher number of links to (and from) your content, the higher it’ll be ranked in Google search, which means more eyes on your site or content.
While these links are important to consider, Google’s latest “Hummingbird” algorithm update in August forced brands to take a second look at optimizing their content for social. For example, Google +1’s rank in the top valuable factors in SEO, which automatically increases the value of all other social shares — Likes, Shares, RTs, etc.
Below you’ll find a few ways to better your social marketing optimization or SMO:
- If applicable, use a catchy title that is optimized specifically for SEO. Focus on long-tail keywords that will help you better understand user’s intent — and be sure to come up with a few shorter copy options to use on social media platforms.
- Edit, edit, edit. Make sure all included links are working properly and that all copy has been reviewed multiple times to avoid spelling mistakes.
- Use images! As we’ve stated time and time again, posts with creative imagery will typically receive the most engagement. Make sure to keep actual post copy short and eye-catching too!
- Keep engagement numbers high with captivating questions or other CTA’s (call to action’s) like “watch this video” or “click to read more.”
Tell us: Does your business pay close attention to SMO?