Making a Facebook page for you company is one thing. Taking care of it to encourage growth and brand awareness is a horse of a different color! In order to succeed on this mega platform, you have to use some elbow grease and a knowledge of your audience.
Here are a few tips that will put you ahead of your competitors:
- Use bold imagery. If you want to get your fan’s attention, use bright, colorful, striking photos. In fact, photos receive 5x more engagement than links and those featuring faces rate even higher. It’s no wonder why Facebook paid $1 billion to purchase Instagram!
- Keep copy short & include a CTA. About 70% of fans access Facebook via mobile, so you should be motivated to write short & concise copy. As we’ve seen many brands do, a paragraph of text simply don’t work & you’ll lose your audience before you even get their attention. Try to include a question, fill in the blank or simply request people to ‘watch’ or ‘share.’ Be sure to make it a low barrier so the customer can actually do it with ease.
- Figure out what works. Check out your Reach and Engagement numbers (in Facebook Analytics) to gauge what post are doing well — and which are not. After a few weeks of consistent posts, this data should help you figure out what your fans like engaging with so you can do more of that in the future!
- Target & boost posts. When you can (& if your audience is large enough), try targeting your post by gender, location &/or language. By doing so, you’re narrowing your target to a specific demographic, which could mean more eyes on your content (versus throwing a ‘big net’ & hoping for the best). Lastly, consider a bit of paid support via boosting posts to counter Facebook’s recent algorithm changes. Do it early — within the first 24 hours — and make sure you’re pushing posts that received high levels of engagement early.
Got a tip to add to the list? Tell us below!