What are many marketers planning for 2014? A team at webmarketing123 surveyed 500+ digital marketers about their top goals and challenges when it comes to social media.
This infographic is especially interesting because 41% of B2B marketers noted that generating leads is their biggest goal in 2014, while a close 40% percent of B2C marketers say driving sales is what they hope to focus on. What surprised us the most was that only 25% of digital marketers are planning to invest their budget online in 2014 — much lower than we’d expect. Having said that, measuring ROI is still an issue for many marketers and will continue to be so into the future — a big factor that’s inhibiting many companies from investing in a strong digital/social strategy.
With the continued growth of social media, we’re hoping that more and more brands will become better educated of the benefits of a digital marketing strategy in terms of building an engaging community vs. measuring a direct ROI. Time will tell what will bring in the new year, but we’re excited to see what’s to come!