Thanks to a great article on FastCompany.com, here are four interesting social media stats that could ultimately end up changing your current view of the digital space. We chose our favorites, but you can check out the rest here.
#1: About 25% of smartphone owners between 18-44 years old, say they can’t remember the last time their phone was NOT next to them.
This fact means that users are rarely disconnected with the internet, and subsequently social media platforms. With the opportunity to interrupt the lives of your users all day, everyday, your brand should reconsider developing a highly successful mobile marketing strategy to fully reach the highest number of fans possible.
#2: 189 million Facebook fans, only use the platform on their smartphone and create 30% of all Facebook’s ad revenue.
Similar to statistic #1, not only do you need to have a mobile strategy, but your brand needs to completely understand how content is showing up on mobile devices before posting. This includes making sure sharing capabilities are easy for users and creative is the right quality to be engaged with whether on a desktop or a smartphone.
#3. Social media has become the number one activity on the internet.
Because social media is the most popular activity for people of all ages, this industry and outlet as a whole, carry more weight today than in past years. No longer is using social media simply a fad, but people are now forming habits around it and new social platforms pop up every week. If this stat doesn’t push you to create a digital strategy for your business, you might want to give it a bit more thought.
#4: The fastest growing demographic on Twitter is between 55-64 years old.
This particular bracket on Twitter has grown 79% since 2012, while the 45-54 age bracket is the fastest growing on Facebook and Google+. These numbers are evidence that social media is no longer just for teens and young adults. If you have customers in these older brackets, you should have a social marketing strategy that engages with these users, instead of ignoring them completely by focusing on younger demographics. Be sure to understand your brand’s demographic before creating a posting/tweeting strategy.