You have heard it before and you will hear it again, an engaged brand is a successful brand. Out of all the social media options out there, Twitter has become one of the go-to platforms for customer engagement. Twitter is a fantastic channel for brands to create a conversation with their fans. Of course, a large number of fans and an increased tweet frequency has a lot to do with the success of a brand, but as we can see from the infographic created by Nestivity below, it is not a direct correlation. Having 10 million followers sounds like an impressive number, and it is, but if that following isn’t engaged, it doesn’t really mean anything.
A few of the more interesting facts we gathered from this infographic are:
- More followers did not correlate into a more engaged brand
- A higher tweet frequency also did not correlate into a more engaged brand
- Tweets sent between 2pm and 5pm generated the most engagement
- 76% of shared tweets contained a photo
Remember, engagement is king. Take notes from the top brands on this list and try implementing similar tactics into your own Twitter campaign.
-Mike & Samantha