You may have never heard of EdgeRank before, but chances are you interact with it every day. EdgeRank is the algorithm used by Facebook to determine what shows up on your News Feed and when. With 2,835,000,000 minutes spent on Facebook News Feed PER DAY, it is quite important for brands to understand how to get in front of their fans. Considering 96% of users never return to a brand’s page after the initial visit, taking advantage of the News Feed is crucial. The infographic below shows how EdgeRank works and how important it really is.